The most important healthcare decisions in India are not made in boardrooms. They are made in policy meetings, government committees, and parliamentary corridors. We know the people in those rooms.

India's healthcare landscape is not just shaped by what brands communicate to patients and physicians. It is shaped by policy. By procurement decisions. By national health programme priorities. By state government directives. By the recommendations of bodies like ICMR, CDSCO, the National Health Authority, and the Union Ministry of Health.

Heal Health has spent over two decades building credibility and working relationships with government health stakeholders at both the central and state level. We have partnered with state health departments, worked alongside national public health bodies, and designed advocacy programmes that directly influenced government health policy.

This is not lobbying. This is evidence-based advocacy — grounded in science, executed with integrity, and aligned with the genuine interests of India's public health agenda.

What We Do

Policy & Regulatory Advocacy

• Evidence-based government advocacy to advance your brand's therapeutic or public health agenda
• Strategic communication to CDSCO, NHA, ICMR, Ministry of Health, and state health departments
• Parliamentary engagement and policy brief development for healthcare issues
• Representation at government health committees, national health summits, and policy consultation forums

State Government & Health Department Engagement

• State-level health minister and department engagement for therapy awareness and adoption
• Government partnership development for CSR, public health, and disease awareness programmes
• Coordination with ASHA, ANM, Anganwadi, and frontline health worker networks
• State health policy alignment for brand positioning within national health programmes

Institutional Stakeholder Engagement

• Engagement with national medical associations — IMA, IDA, IPA, FOGSI, API, and 20+ others
• Medical university and academic institution partnership development
• Patient advocacy group engagement — from rare disease communities to chronic condition networks
• International health body liaison — WHO, UN agencies, and global health foundations active in India

National Health Programme Alignment

• Brand positioning within Ayushman Bharat, NHM, Ni-kshay, and other national programme frameworks
• Government CME and capacity building programme partnership
• Co-branding opportunities with national health days, awareness campaigns, and public health drives
• Impact documentation and government stakeholder reporting for CSR and advocacy programmes

Case Study Highlight: ManageTB India App

A technology advocacy programme that went from concept to pan-India government adoption.

When a global pharmaceutical partner wanted to build affinity with India's TB management ecosystem, Heal Health conceptualised and executed a technology-led advocacy approach. We entered into an MoU with the National Institute for Tuberculosis and Respiratory Diseases, developed the ManageTB India App under expert guidance, validated it with real clinical case scenarios to 100% accuracy, and facilitated its adoption by the Central TB Division for pan-India rollout. The supporting global pharma brand gained unmatched credibility within India's government health and CTD ecosystem — without a single commercial message.

This is what government advocacy looks like when it is done right.

Our Government Reach — The Numbers

• Worked with 6 state government health departments across India
• National Health Writers' Conventions co-organised with the Ministry of Health and state health departments
• MoU with National Institute for Tuberculosis and Respiratory Diseases (NITRD)
• Adoption of ManageTB App by Central TB Division, Ministry of Health, Government of India
• Partnerships with FSSAI, National Institute of Nutrition, World Bank, FAO, and World Food Programme
• Convention partnerships with FICCI, Indian Institute of Mass Communication, and Indian Media Centre